With growing awareness of health issues and rising urge to maintain health, the fitness industry has been busy accommodating clients like never before. With the recent trends in IoT, the fitness industry has shifted to gym automation systems and IoT for fitness to leverage the technology, in addition to providing user friendly interface to the customers. Health and fitness industry has attracted more than 70 million users in 2017 alone, and this number is growing year on year, thanks to the lifestyle we have. However what has changed is the approach of the customers. New age, millennials and younger generation are the new crop of customers and attracting them is the main challenge the gyms are facing. And this is possible only through digitization using IoT trends!

Gym Automation System is automating the tasks without the need for human interference. Automation of the fitness industry offers clients to access fitness on their terms. Today’s world, when everyone goes online to check for recommendations, the nearest gym, the best trainer, reviews and so on, being in the online space is what makes your business thrive. So what processes can be automated to help the client access your system better – well, almost all of them:

• Nurturing leads – $44 is the ROI for every dollar spent on automation, compared to $38 dollar in 2015 – this is how far the gym industry has come with automation using IoT trends and devices. Automation helps the industry nurture leads and develop a relationship with them. A website or a social media page are a good start to interact with the potential audience and promote your business. It helps understand their needs, their pain points, offer relevant information, customize the regime and guide them towards making the right decision. IoT for fitness can be implemented in the following ways:

            Welcome emails to offer discounts or a welcome package

            Abandonment mails to reach out to potential clients

            Follow up emails for enquiries

            Reengagement emails to connect to inactive clients

• Automatic Scheduling – Automation helps customers book their appointments and classes online, look up for the agenda of the gym, special courses offered, and look for help. A dashboard for each client helps them look up for their customized schedule and make changes whenever necessary. Payment reminders and regular feedback are also added advantages to keep up the engagement live. The gyms, in addition to providing a convenient platform to the customers,  can also track payments, the success rates of the customers and the regularity of the members. Automatic messages and texts to remind of the timing and alert the customer are added advantages.

• Wearables – With new age devices and IoT sensors, IoT for fitness is booming. With wearable watches and fitness bands, that can be connected to a smartphone and tablet, the data is automatically collected and saved. This data can then  be used by the fitness centres to analyze for body mass index, heart rate, the type of fitness regime required, the die required as per your data and so on.

Gym Automation  is a system which goes beyond health and fitness. It adds to the entire user experience while maximizing the benefits by aiding the sales process and converting potential audience into customers for a lifetime. It is definitely safe to say that with many advantages, automation is a definite positive for the fitness industry and is impertinent for any gym to attract crowd and stay in business!